Dear audience, riceoutlook feels immense pleasure to introduce Mr Hong Fei, Cheif Executive Officer of SHIBOWEI International Exhibition Company,Mr Hong Fei also chaired as Executive President of world health industry conference,General manager of Beijing Shibowei International Exhibition Group,Secretary General of Chinese International Health Industry Expo.

Joined the exhibition industry, Beijing Shibowei International Exhibition Co., Ltd is an enterprise recognized by China Association for Exhibition Center and is an exhibitor of World Expo 2010 Shanghai. It has long and close relationship with exhibition industry, extensive and stable client network, punctual and accurate data gathering, rich and mature market planning as well as a team of young but experienced staff.

Riceoutlook: To start with, we would first of all like to know the idea behind organizing the exhibitions?

Our company is professional exhibition organizations which mainly engaged in health industry. The objective and idea of organizing this expo is putting “production, supply and sales”in the industry into together to form communication, learning and trade through the platform of exhibition intensification. It can directly drive the innovation and development of industry and double benefits between social and economic development.we need constantly improve the exhibition concept and learn the advanced experience to make this expo be international famous brands

Riceoutlook: As we have learnt that your company is organizing exhibitions on many subjects. Can you please share with us the details about that? And also Which Industries does your company caters in these exhibitions?

As i have said，our companyis mainly engaged in health industry，our brand exhibition is China International Health Industry Expo(The Abbreviation is Shibowei–Health Expo) which have 6 big topics: Nutritional health products expo, organic food expo,health edible&olive oil expo,high-end water exhibition,living Environmental Health expo,Family health care products exhibition. Among these topics, organic food expo and living Environmental Health expo are our the most attention.

 Riceoutlook: Please share with our readers about your previous experience of organizing the Exhibitions? It would be very kind on your part if you can also share with us in brief about your previous events.

For my exhibition experience: firstly, standing in the perspective of the customer. We consider any questions,and only meeting customers’ demand, your show will be successful; Secondly, it must be scientific and reasonable on planning of exhibition hall and show area: The same products are shown together tohighlighting the key so that professional visitor was invited according to the this point.Finally, As service providers, we have to highlight the Professional and personal management，anyway，the exhibition belong to service industry, so only a nuanced and professional service team can ensure the success of the exhibition

 Riceoutlook: Apart from the Exhibitions, we have learnt that your company is also organizing conferences. Generally which topics are discussed in these conferences?

Yes, Beside the Exhibitions, We also held the 4th Beijing. World Health Industry Conferece whose topic is industry transformation and quality, brand, benefit.

 Riceoutlook: Why China and Korea only? Why not others countries involved in the Grain Milling / Consumption of Food like India or other African Countries?

On our 15-year exhibition, we have one section which is pure grain food show area. Beside the cooperation with Korean Exhibition, we also have interest to cooperate with other countrie on exhibition,mainly in India, Africa, the Americas, Europe, the Middle East.

Riceoutlook: Who are the target visitors and exhibitors for your exhibitions, and which type of companies do you target in your exhibitions?

Our target exhibitors: suppliers, manufacturers, traders, and the corresponding supporting services on the above 6 big topics.

Our target visitors :Industry dealers, wholesale，trader，direct buyer，purchasing staff from enterprises and institutions, public bidding from government unit, gifts corporate, e-business platform，Business consumption place etc

 Riceoutlook: How do you promote your show among the visitors? And can you please share with our readers about the visitor’s footfall in your previous exhibitions?

On organizing on professional visitor, We make use of  accumulated buyer database for many years and have effective notification with SMS and email, also have online registration on our official website, then we have one detailed classification for all effective date.According to the information on the registration, we will have one-on-one communication and confirmation. For the visitor which have the big purchasing requisition and detailed plan, The organizing committee will provide accommodation arrangements and travelling and visiting etc service.

Riceoutlook: As we all know that SHIBOWEI is a big name among the exhibition organizers, our readers would like to know about the organizers as well for this event. Their experience, background and all the necessary details.

Shibowei Expo has already past for 11 years from a small company in the beginning to nowadays, it is the leading exhibition group surrounding the exhibition. We have rich experience and emergency handling ability on project planning、the market research、feasibility study、investment promotion、buyer invited、 overseas business development、business services、performing on the exhibition spot ,designing and building on booth , media public relations etc.

 Relying on the advanced management and honest brand development concept, Shibowei Company established a good relationship with China’s Ministry of Commerce、National Health and Family Planning Commision of the PRC、 Ministry of Civil Affairs、Ministry of Agriculture、Ministry of Science and Technology、Ministry of Foreign Affairs.  

 We thanks Mr Hong Fei for his devotion to riceoutlook. We wish success to him for his upcoming events.