The global natural and organic personal care market is expected to value around $21 million by the end of 2024. As the industry is primarily trend-driven, factors for growth are especially the expansion of distribution channels, an increased online customer reach, the development of new products and the increasing spending capacity of consumers.

The personal care market is further segmented by distribution channel: supermarkets, specialty retailers, drug stores, online retail and direct sales. As News Maker reports, The online segment alone has an estimated value of $1.9 million.

In regional segmentation, North America accounts for 33.5% of the whole organic personal care market, followed by Europe and Asia Pacific. In Asia, Japan, China and India form the biggest part of the industry.