Core prompt：The CE industry prosperity index report of dairy industry recently published indicates that, in the first quarter,
The CE industry prosperity index report of dairy industry recently published indicates that, in the first quarter, the dairy industry keeps on running smoothly, while its production steadily increases, consumer demand begins to pick up, and all production and operation indicators enjoys steady growth. With the stable operation of entire industry, liquid dairy products continue to occupy a higher market share, among which the high-end milk becomes the focus that companies are rushing to invest in.
After its smooth opening in the first quarter, the development prospect of dairy industry continues to be considered promising, especially the pickup of consumer demand, which is expected to bring new development opportunities for domestic dairy enterprises. But at the same time we also need to see that in recent years, the domestic dairy market change has become increasingly obvious. The dairy enterprises from Japan, New Zealand, Denmark, Germany and other countries are increasing their investment in Chinese market; besides the infant formula dairy which draws widespread attention, the directly imported liquid milk is also on the growth, of which the coverage area is expanding from first-tier cities to second and third-tier cities, thus the domestic dairy enterprises also face the challenge from foreign dairy products.
Throughout the development of the domestic dairy industry in recent years, among many subdivisions, liquid dairy product used to be one of the better-developed areas, of which production and market scale had reached a fair level, the domestic enterprises such as Yili, Mengniu and Bright Dairy etc. have already occupied a larger market share. With the rapid development of liquid dairy products, this industry is confronted with such problems as serious product homogeneity and generally low price. How to find the breakthrough for the liquid dairy development? Under the background of basic formation of dairy industry competition pattern in our country, many dairy enterprises begin to take the road of differentiation and aim at the high-end dairy market, with the expectations to rely on the steady market expansion of high-end milk, enjoy success in both economic benefit and brand value through the competition for market segments, while meeting the demands of consumers.
It is understood that high-end milk with powerful development momentum, is the second category in the normal temperature milk market in China, which has kept the rapid growth for years. These high-end liquid dairy products including Mengniu Milk Deluxe, Yili Satine, Sanyuan ESL and Bright UBEST have won certain market recognition with sustainable growth of sales amount and sales volume. The development of the high-end milk shows the quickening product structure adjustment and upgrade of domestic liquid milk.
On this basis, the organic milk with main demand of "no pesticide residues, no antibiotics, no hormones and no addition" began to come into the consumer's view. It is understood that compared with the dairy industry in such developed markets such as Europe and the United States, although the domestic organic milk not entered the explosive growth stage, some enterprises including the major dairy enterprises are targeting at the enormous market potential of organic liquid milk." Western Europe and North America are the main markets for organic milk, and the global organic dairy production value will reach US$15.1 billion by 2017 with a compound annual growth rate of 9.1 percent, the growth rate will reach 20.2 percent in the Asia-Pacific region." Yao Tongshan, Chairman of Inner Mongolia ShengMu GaoKe (SMGK) indicated that organic milk in normal temperature had a strong development momentum and is very promising.
China Economic Net
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