Core prompt：Organic food industry booming in BrazilOrganic food is becoming a food trend in Brazil as more consumers are sea
Organic food industry booming in Brazil
Organic food is becoming a food trend in Brazil as more consumers are searching for healthier products and the production of organic food has been growing over the last few years. In this article we will take a look at the organic food market in Brazil.
Market
The organic food market in Brazil experienced a period of remarkable growth between 2007 and 2013. During this five year period, the revenue of these products in Brazil went from BRL 118 million to BRL 700 million, representing over 0,5% of the total revenue of the Brazilian food industry - including food exports.
Thanks to the growth of Brazil’s GDP in the 2000s, the Brazilian middle class has grown in size which boosts the consumption of more expensive items due to the benefits such as organic food. Along with this, major concerns regarding health and wanting healthier food free from pesticides are becoming a trend.
Although there are no official studies available, the director of the Ministry of Agricultural Developmentestimates that the organic food market in Brazil grows an average of 20% a year, fostered by the sales in organic farmers’ markets, where family farmers can sell their products directly to customers that are looking for higher quality food.
Production
As of 2013, Brazil is ranked as one of the biggest producers of organic food in the world, according to a survey by the Research Institute of Organic Culture and the International Federation of Organic Agriculture Movements. According to the last Brazilian Agricultural Census conducted in 2006 by IBGE, Brazil has almost 5 million hectares of land destined for growing organic products - making Brazil the tenth country where the majority of land is used for organic agriculture - with over 90.000 farmers. Despite this, when compared to the total amount of agricultural land in Brazil, the numbers are less optimistic, as they represent only 0,27%. Over 85% of all organic producers are family farms.
To encourage the production of organic food, the Ministry of Agricultural Development has issued a National Plan of Agroecology and Organic Production. This Plan will give incentives - mostly to family farmers, and will grant credit lines in a less strict way and will therefore make it easier for the organic producers to certify their products. One of the main reasons why family farmers opt for the “Social control in direct sales to the consumer” method is because the other two methods, especially the “certification by audit” are too expensive.
Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, is a government agency responsible for promoting Brazilian products and services abroad and attracting foreign investment to strategic sectors of the Brazilian economy. Since 2005, Apex-Brasil maintains a special export program to foster Brazilian exports of organic products. As of 2014, Organics Brasil has gathered more than 70 Brazilian companies and more than 1.000 different products. The program has conducted promotional activities throughout the world, generating business worth an estimated USD 130 million in 2013.
巴西出口与投资促进局（以下简称Apex-Brasil）是巴西政府的贸易和投资促进机构。该机构的使命是促进巴西产品和服务的出口，并为全国性企业的国际化做出贡献。 Apex-Brasil的工作重点是中小型企业，帮助它们通过出口以及在其他国家开设分支机构等方式进入国际市场
Apex-Brasil支持全国60多个经济门类的各项活动。这些领域包括农业产业化、房地产和土木工程、娱乐和服务、机器和设备制造、时装设计、技术和医疗等。Apex-Brasil每年平均组织600项国际活动，或向它们提供技术和财政支持，参与企业超过8000家。
